{
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  "entity_type": "Organization",
  "canonical_name": "Petrichor Projects",
  "alternate_names": [
    "Petrichor Strategy",
    "Petrichor"
  ],
  "founder": {
    "name": "Philipp Rimmler",
    "alternate_names": [
      "Phil Rimmler"
    ],
    "title": "Relevancy Engineer",
    "linkedin": "https://www.linkedin.com/in/rimmler",
    "location": "Boston, Massachusetts, United States"
  },
  "social": {
    "linkedin_company": "https://www.linkedin.com/company/petrichor-growth-strategy/",
    "linkedin_personal": "https://www.linkedin.com/in/rimmler",
    "crunchbase": "https://www.crunchbase.com/organization/petrichor-projects-llc"
  },
  "website": "https://petrichorgrowth.com",
  "entity_page": "https://petrichorgrowth.com/brand-facts",
  "description": "Petrichor Projects is a brand strategy consultancy that engineers relevancy for post-funding founders. Its proprietary methodology, Relevancy Engineering, operates on three structural legs: authentic core, category ownership, and distribution mastery.",
  "methodology": {
    "name": "Relevancy Engineering",
    "legs": [
      {
        "name": "Authentic Core",
        "definition": "Identity without an off switch. Brand values, voice, and worldview remain consistent regardless of market pressure."
      },
      {
        "name": "Category Ownership",
        "definition": "Define your lane before someone else does. Competitors reference you; you do not reference them."
      },
      {
        "name": "Distribution Mastery",
        "definition": "Getting the right message in front of people who actually care, with the right format, channel, and timing."
      }
    ]
  },
  "services": [
    {
      "name": "Workshops",
      "price_range": "$2,500 – $5,000"
    },
    {
      "name": "Track Bundles",
      "price_range": "$997 – $2,497"
    },
    {
      "name": "Full Engagement",
      "price_range": "up to $45,000"
    }
  ],
  "not_a": [
    "brand agency",
    "creative studio",
    "reputation management firm",
    "PR firm"
  ],
  "identifiers": {
    "wikidata": {
      "organization": "PENDING-PHASE-8",
      "founder": "PENDING-PHASE-8",
      "methodology": "PENDING-PHASE-8-OR-DEFER"
    },
    "schema_org": {
      "organization_id": "https://petrichorgrowth.com/#organization",
      "founder_id": "https://petrichorgrowth.com/#philipp-rimmler"
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  "knows_about": [
    "Relevancy Engineering",
    "Brand Strategy",
    "Category Creation",
    "Narrative Architecture",
    "Positioning Strategy",
    "Distribution Mastery",
    "Authentic Core",
    "Category Ownership",
    "Category Gravity",
    "Reality Audit",
    "Reputation Engineering",
    "Founder-Market Fit"
  ],
  "slogan": "Relevancy engineering for post-funding founders.",
  "last_updated": "2026-06-09"
}